Capturing stills and video simultaneously is a challenge I love. Because I’ve always worked with continuous lighting the transition is so much easier. For this 1-800-Flowers campaign, DPGrayson Kohs was able to step in and shadow me with no interruptions or time-consuming changeovers. Using the same setup for both stills and video not only streamlines production but also brings a natural, almost cinematic quality to the images. The result is a visual story that feels consistent across every bit of the campaign.